Launching Q3 2027

65 million Latinos. The most streaming-forward audience in America.

English-first and bilingual entertainment for the 40 million-plus Latinos legacy Spanish-language media doesn’t reach — launching on the momentum of the 2026 World Cup.

The biggest audience without a home.

Latinos are one in five Americans and lead the country in streaming adoption. The platforms built for them are overwhelmingly Spanish-language — and miss the bilingual, English-preferred majority.

65MLatinos in the U.S. — about 20% of the population
$2.8TAnnual buying power
55.8%Share of Hispanic viewers’ TV time spent streaming, vs. 46% overall
40M+Bilingual and English-preferred Latinos

Sources include the UCLA Hollywood Diversity Report (2024), Samba TV (2025), Nielsen and U.S. Census Bureau data.

One in five Americans. Just 3.3% of streaming leads and 1.1% of show creators.

Underrepresented on screen

Hispanic actors are underrepresented by roughly two-thirds relative to population.

Underfunded by advertisers

Less than 1% of digital ad spend reaches Latino-targeted platforms.

Underserved in English

Bilingual and English-preferred viewers fall between Spanish-language networks and general-audience streamers.

What’s on LatinVista.

Programming that reflects how U.S. Latinos actually live — moving between English and Spanish, family and fútbol.

Bilingual originals

Drama and comedy that speak the way the audience speaks.

Fútbol and sports culture

Built for the audience energized by the 2026 World Cup.

Music, family and unscripted

Artists, families and stories from every corner of Latino America.