Launching Q2 2027

BET+ is gone. Black America deserves a streaming home of its own.

Original storytelling, music, sports, cultural commentary and lifestyle programming — built by and for Black creators.

49.2 million Americans just lost their streaming home.

In 2026 BET+ closed as a standalone service and its library was absorbed into Paramount+. The only dedicated Black streaming platform disappeared into a general-audience app.

49.2MBlack Americans
$2.1TAnnual buying power
44%Black households with broadband-only TV access, up from 13% in 2019
2.2%Share of streaming show creators who are Black

Sources include the UCLA Hollywood Diversity Report (2024), Samba TV (2025), Nielsen and U.S. Census Bureau data.

The audience moved to streaming. The dedicated destination didn’t survive consolidation.

A gap in the market

About 1,000 hours of BET+ programming now sits inside a general-audience service.

A gap behind the camera

Black creators remain a sliver of who runs streaming series.

A gap for brands

Advertisers lose a dedicated, brand-safe environment to reach Black audiences at scale.

What’s on BlackVista.

The definitive destination for the modern Black experience, across every genre that matters to the audience.

Original drama and comedy

Scripted series from Black writers, showrunners and directors.

Music and live culture

Performance, artist-driven series and the stories behind the sound.

Sports, commentary and lifestyle

Athletes, voices and conversations that shape the culture.